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NEWS
April 2005
The Global Pawn Magazine
The digital disc has become the favored media choice of consumers, whether it is a Music CD, DVD, or Video Game, you will find it on disc. This medium has become so popular that consumers are now just as happy to buy a used disc over a new one, as long as it works. This is great for pawnbrokers, the only problem is scratch damage, right? Wrong. Scratch damage on discs is easily repairable with the correct technology.
Disc repair technology removes fine layers of polycarbonate, the layer of the disc that scratch damage occurs on, leaving the disc looking shiny and new. The average DVD has a lifetime of30-1 00 repairs, so what may look like it is beyond repair, is in fact not.
Typically 95% of all discs can be resurfaced. The only thing to be aware of when buying used discs is foil damage and cracks in the disc, as these are beyond repair.
What does all this mean for pawnbrokers in the used disc market? It means increased revenues, new revenue streams and higher profit margins on used discs. Providing customers with quality refinished discs not only increases customer satisfaction, but provides them with the confidence they need in buying used discs. Use your disc repair machine to offer the service to your customers, do it while they wait and keep customers in your store longer. The ability to repair almost any damaged disc allows you to buy damaged discs for pennies on the dollar and repair them, increasing market value by over 100%.
"I've been able to reclaim over 400 pieces of unplayable inventory and I am currently selling those discs at top dollar .. .! no longer hesitate at buying damaged discs as I know I can fix them and sell them easily says Ken Smith of Cindy's Pawn Shop and owner of Disc-Go-Tech's Disc-Go-Pod disc repair machine.
High quality machines on the market start at $495.00 USD. To make the most out of your money and time, try to avoid multiple step machines that use more than one sandpaper or polish compound as they take more labor time and consumables, therefore decreasing profit margin. Most companies offer a 30 day "Money Back" guarantee, allowing you to try their machines and see for yourse1fhow profitable disc repair can be. Try it: You'll soon see the shiny reflection of all those discs making you money.
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